Through a multi-tiered organisation plan, the group was involved in designing, scheduling production shifts, transportation/delivery and packaging of the masks, promotion, sending call-outs to our network for support and for donations, and engaging with supporters and customers. This required diligent teamwork, dedication, and solid organisation. We have seen the masks being worn all over the city, which has raised awareness of the mission of the organisation and also as a visual reminder of what PrintRights signifies.
The operation has proven to be an entrepreneurial venture with a wide range of skills within the team which we were also able to further develop. Another good outcome of the project is the sales aspect which has allowed for engagement with our neighbors — this has happened both through online sales via social media, and also in-person at the first PrintRights pop-up shop that was set up from zero and ran during the Christmas period 2021.
The second pop-up shop also grabbed the attention of a lot of neighbors who stopped by and came in. This pop-up shop was linked to the mobilization in Amsterdam for the demonstration of the Housing Crisis. The pop-up store was effective in increasing the attention to the connection between the housing crisis and undocumented migrants in the city.